Dr. Rick isn't quite sure if these young homeowners are prepared for take-off. Want more? Click to Subscribe: . Dr Rick Progressive Quotes are a topic that is being searched for and liked by netizens today. You can Save the Dr Rick Progressive Quotes here. Save all royalty-free pix. Progressive Insurance, Dr. Rick Parenta-Life Coach, Commercials, This video features 8 popular Progressive Insurance commercials from 2020 and 2021 featuring "Dr. Rick - Parenta-Life Coach", .
Best of Progressive's Unbecoming Your Parents Commercials ft. Dr. Rick the Parental Life Coach #2 - Dr Rick Progressive Quotes
#UnbecomingYourParents #Progressive #DrRick Afraid of becoming your parents? Dr. Rick comes to the rescue, smartly satirizing a generational divide. Actor Bill Glass plays Dr. Rick, a therapist who helps young homeowners avoid becoming their parents, in a series of TV commercials for Progressive insurance. Then, the ad pivoted to Dr. Rick advising a young woman. If there are so many throw pillows on your couch that you aren't sure where to sit, he told her, you have too many. And you've turned into your mom. "Oh, no," I said to the two chevron-print pillows and the squishy yellow "You Are My Sunshine!" cushion I had just neatly stacked off to the side of the sofa before I sat down. For nearly a year now, Progressive's Dr. Rick ad campaign — in which a tough-love Dr. Phil type helps millennials and Gen Xers avoid taking on their parents' behaviors when they buy (and insure) their first homes — have been delighting audiences and then, often to their further delight, sucker-punching them with the cold truth about themselves. Not only have the Dr. Rick spots managed to stand out in TV's strange, highly competitive world of humorous insurance ads (packed as it is with Progressive's Flo and her colleagues, State Farm's Jake, Liberty Mutual's LiMu Emu, Geico's pun-happy new homeowners and President Palmer from "24" forever selling Allstate), these ads have carved out a space for themselves in the cultural lexicon of the moment that's rare for an ad campaign: "You need Dr. Rick" has become an affectionate shorthand for "You've become everything that irritated you about your dad." Fans of the commercials (fans of the commercials!) tweet at the insurance company almost daily. It doesn't hurt that when Progressive introduced the Dr. Rick ads in April 2020, they quickly became a warm, sunny island of gentle observational humor in a vast sea of grim commercials murmuring about "these uncertain times." Or that they're performed by a cast of veteran improv actors recruited from the Groundlings and Second City. (In one roundly beloved bit, two of Dr. Rick's patients struggle not to stare at a stranger with blue hair. "We all see it," Dr. Rick tells them under his breath, as they continue to gape. "We all-l-l see it." That bit was largely improvised.) And certainly some credit belongs to Bill Glass, the 49-year-old veteran improv actor with a self-described "resting goofy face" that only gets goofier when he puts on Dr. Rick's stage mustache (nicknamed "the Beast"). But what's most unusual about the Dr. Rick ads is their appeal across generations that, in the "OK boomer" skirmishes of late, don't always get along. The ads apply both a gimlet eye and a big heart to an instantly familiar but little-explored phenomenon. In 2015, Progressive's chief marketing officer, Jeff Charney, was hunting for a novel insight about the stages of life around which to build a new ad campaign. He stumbled across the concept of parental introjection — the absorption of the traits of the adults we're around first and most frequently. Talking to behavioral scientists and psychology researchers, "We found that there was a 'grown-up switch' that everybody has, and nobody had really mined when that switch turned on," Charney said. The lurch into self-identified adulthood seemed to be precisely when people started becoming their parents."We initially thought it was when people had kids," he said. "But we found out it was when they buy homes." Soon, homeownership-induced parental introjection was recast by Progressive as "parentamorphosis"; that campaign's first ads debuted in 2016. Eventually, the ad series would evolve to focus on the don't-become-your-parents evangelism of Glass's Dr. Rick. Charney, too, has thought a lot about his own parents — and his own parentamorphosis — over the course of developing and shooting the Dr. Rick ads. Certainly, he's thought about the parental habits that irked him; his childhood friend's mother had a "No cussin', no fussin', and no backtalkin' "-style mantra framed in her home for years, and the alarming fervor with which Dr. Rick throws a similar framed poster in a garbage can, Charney said, is in her honor. And although Bill Glass's face is now the one many probably see in their nightmares about transforming into their parents, even Glass himself has experienced the stomach-dropping Dr. Rick moment. "I've caught myself running around the house turning off lights, going, 'Do we have to have all the lights on?'" he said. "I've had a couple of, 'The laundry's not going to fold itself!' And I'm talking to no one. There's no one around," Glass added with a laugh.
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Dr. Rick | Behind The Methods | Progressive Exclusive
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